I changed the name!

Hello, hello and cheers to 2024!

You likely can see that I changed the name of this substack from FROM THE HEART to XO, TH!

I don’t plan on changing the scope or energy of what I share here, I just have been feeling for a few months that I wanted a shift in title.

I will still and always have shared FROM THE HEART, I just wanted something both more open and more unique to me, without just using my full name.

Last year, I lot of shifts happened for me. Things that I thought of stopping, shifting, letting go of off and on for a while but wasn’t ready to before - it became time to do so.

I pondered these things, and at first felt fear, lack, and not wanting to let go and as I created space for the shifts all the tension and fear faded away.

For example, I could have never imagined NOT producing more OWN YOUR AWESOME decks. I thought I would never let go of that creation. I thought I would stop producing other more generic products, like the affirmation mugs but I would always hold onto that deck.

But, then it felt safe for me to do so. I outgrew the deck and while I still love it and am proud of it, it no longer felt like an accurate extension of me.

The title, the design, the style, and many of the affirmations, I do still fully connect with, but there were many cards in the deck that I felt no longer aligned. Those cards do still align for many of the people that own the deck, so I could have kept producing it, but it didn’t feel right.

Once the product line closed about a month ago, I realized that I didn’t need to stay locked into using Your Joyologist as my brand name or title and that felt incredibly freeing.

Even though, I still love that title, brand name, mission, etc. I am in a space of change, shift and expansion that even has me want to pull away from using my full name again.

I have been on social media, sharing almost daily, my thoughts, affirmations, insights and more since 2008!!!! And only started using my full name in preparation of my book coming out. And while my book is out, with my name, and I plan to publish more books in my name - a part of me is craving the little bit of anonymity that writing and sharing from not my name may give me.

It’s all an experiment. Life, I mean. And so I am leaning into both little and big shifts that are calling to me.

The idea of dreaming up a whole new brand name feels like something that would take time and be challenging as I continue to evolve. And since I am wanting to not lean into just using my full name right now, XO, TH feels like an easy, perfect solution.

I have even changed my IG account from my name to _xo_th for now.

What does this mean for you?

Nothing really, as my content will likely stay the same.

But, perhaps this little or big shift I am choosing will get you thinking on shifts that you have been feeling nudges to.

Perhaps it will open you up to more ways to F the Shoulds in your own life, as I am quite sure changing my “brand” name and IG account and NOT using my name is advice NO ONE would give me. I bet all the I know it all biz people would tell me this is a terrible idea. And I don’t care, because it feels right to me, right now. One day, maybe even next week, I could change it back. But, now is now. And I am doing what is calling to me in the now, after giving it a good feel out.

I am curious to see, if especially on social media this name change will free me up in some way?

Life is an experiment. YOUR experiment. Please stop living by other people’s BS rules and do what FEELS best to you.

Cheers to 2024!

Xo, TH!